Even after my solemn vow to never neglect it again, I have this weekend rediscovered my blog after apparently forgetting it for ten months. Time after time it is this simple format that proves itself to be the most constant companion of my online life. After a facebook thread the other–a rare wave of discussion in a sea of nothing much–I was reminded of this article in Wired by Corey Doctorrow (my god, that man’s brain) on the enshitiffaction of tiktok (and encompassing pretty much every social media platform). At the same time, I’ve been back on the new writing trail. This always leads to me trawling through the scraps of every word I’ve committed to every space over the last year. A desperate search for the spark of something which might lead to something more substantial which might, eventually, add up to a fully-formed piece. With the enshitiffaction of facebook and insta, and the general patchiness of my substack newsletter there is less to trawl through than ever before. (And of course the fact that after five shows, I have already mined many of the seams–but this makes the scraps and sparks even more valuable).
I had thought that getting a bit more regular with my newsletter might help. But newsletters are only superficially like blogs. Newsletters aren’t the place for the meandering whimsy of nothing in particular that blogs have always allowed. As I started on my newsletter on Friday morning, filling it with this and that of nothing much including (but not limited to a visit to the chemist to buy a replacement cleanser), I was forced to ask, ‘Who wants this landing in their inbox really?’
The chemist story was the kind of thing that would once have been okay on facebook. A fleeting laugh for passers-by. But it’s so cluttered in there now, so few opportunities to chat. So it was back here.
Of course, when I got here, I had an idea to move it to a different domain so that it could be linked still to my substack newsletter and so that I could finally use this domain name that I’ve been renewing for years without knowing what I was going to do with it. And of course that led to all sorts of malarkey, including around 24 hours where I could see that everything was still there hiding, I just couldn’t get to it.
So here I am. Writing nothing of consequence with no consequence. Because in a beautiful way the enshitiffation of it all is beautifully freeing. I don’t need to worry about SEO because what’s the point? Google is almost worthless as a search engine now. I don’t need to worry about whether people will unsubscribe because I’m not imposing on anyone’s time (or inbox). And I’ve just got this lovely, old-school blog theme where I don’t have to worry about blocks and formats and all the blah that takes so much brain for so little reason.
Of course, I know myself well enough to know that another ten months might pass without a visit. But for now, I shall enjoy the deeply satisfying feelings of ‘I’m home’ that coming back here always bring.