Time passes and the things that don’t get done keep not getting done. I did want to leave myself some notes about this year’s Adelaide Fringe experience, but as it fades further into the past the things I wanted to remember also fade. But I was just messing around in my (also neglected) substack account and found a draft that has definitely passed its time for being a newsletter update, but will do just nicely here.
So here it is, a quick reminder of something else I learnt from this year’s Adelaide Fringe:
π For the last few years, Adrian and I have been discussing my approach to ticket sales. My aim has always been to sell out the season. He has long maintained that at a certain point of your career, setting up a season to sell out is not a good business decision. His argument is that at this stage, it limits the potential growth of my audience. That there’s no opportunity for people to make last minute decisions or for word of mouth to do its thing.
πΌ Let’s face it, he clearly has a better brain for business than I do. And it seemed that this season while I was wanting to put on all six shows (a creative, not a business decision) it would be a good opportunity to experiment with added capacity.
π― Long story short: he isn’t wrong. Just over half the nights have been sold out, and they’ve nearly all been nearly sold out. But not all tickets sold. However, even without selling out, I’ve sold more tickets this year than any other year. And I do think it’s been a good chance to grow my audience beyond my lovely friends (I love my friends, and I’m deeply grateful that so many have been so supportive across so many years and so many bad jokes).
π² It does feel somewhat disconcerting to not sell out every night, but it’s also kind of freeing as the release of tightly held boundaries can often be. I’ve learnt a lot from this fringe season.